The Road to EUDR: Peru reinforces estrategies to keep coffee in european market

On July 4, the Peruvian Chamber of Coffee and Cocoa held the workshop “Progress in the Implementation of the EUDR in Peru” in Lima, a space where public and private actors from the coffee sector shared their technical and commercial progress in response to the new European Union Deforestation Regulation (EUDR). The conclusion was clear: the Peruvian sector is moving forward, but not everyone is advancing at the same pace. And time is running out.

The European Union: a key partner for Peruvian coffee
In 2025, 44% of Peruvian green coffee exports (1.78 million bags) were destined for 20 European Union countries. Germany and Belgium account for the largest share, consolidating the European bloc as the main market for Peruvian coffee. They are followed by the United States (27%), the rest of the Americas (17%), Asia (6%), and other smaller destinations.

Peruvian Green Coffee Exports in 2024 by Destination

Source: Veritrade | Compiled by: Peruvian Chamber of Coffee and Cocoa

EUDR: An Urgent and Complex Challenge

The EUDR regulation seeks to ensure that certain products traded in the EU do not come from land that was deforested or degraded after December 31, 2020. It links product consumption with the promotion of sustainability and trade through mandatory regulations. For nearly 350,000 Peruvian coffee and cocoa producers and their 450 exporters, implementation represents an unprecedented technical, legal, and operational challenge.

Certification as an Option

Although certifications have been a comparative advantage for the country, they have not always been managed as comprehensive systems, but rather as tools for commercial differentiation.
Considering certified volumes and adjustment projections, some coffee may be at risk of losing access to the European market. Experts recognize progress in georeferencing but also highlight shortcomings in satellite data quality, data usage, and actual parcel mapping.

Companies Are Moving, But the Effort Is Uneven

Medium and large companies have taken the lead. For example, some have managed to establish solid documentation chains with their clients and certifiers, setting up protocols for new shipments. Meanwhile, cooperatives are advancing in georeferencing producers and cleaning up their databases in coordination with buyers. This work has required training, investment, and constant coordination, all in a context of fragmented efforts and without a shared roadmap.

What About the Role of the State?

MIDAGRI is working on implementing systems that meet European market requirements, such as geolocation/polygon mapping of plots through tools like the Agricultural Producers Registry (PPA), as well as Digital Identity, which contributes to sector traceability. PROMPERÚ reports that it has developed pilot programs in several regions and is systematizing the results. However, coverage remains limited. In both cases, greater coordination with the private sector is needed to avoid duplication and omissions.

Towards Operational Institutional Capacity

The workshop allowed for the exchange of opinions, concepts, and shared results on the use of platforms, maps, traceability procedures, and adaptation experiences, highlighting the need to modernize, simplify, and scale up processes to comply with the regulation.

The event was held within the framework of the Coffee and Forests Agreement, an initiative of the Coalition for Sustainable Production, led by the Peruvian Chamber of Coffee and Cocoa with support from Solidaridad. It took place at the Inter-American Institute for Cooperation on Agriculture and brought together over 40 participants from all sectors.