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The challenge of the “Cafés del Peru” brand: Aligning expectations, objectives, and messages in a chain that seeks to consolidate

Cocoa | Jun 17, 2021

Managing assets as a country or regional brand is a challenge. The added value is not only based on transformation, but also on attributes that the market can recognize, starting with quality.

Coffee | Jun 15, 2021

Coffee | Jun 11, 2021

Coffee | Jun 10, 2021

Cocoa | Jun 04, 2021

Cocoa | Jun 02, 2021

Coffee | May 31, 2021

Coffee | May 26, 2021